Once you've finalized your survey, you should be ready to set up target audiences for it. To create an audience, you hit create audience on the summary tab, and it will take you to the create audience page:
If you have quotas in your survey, then the target for each quota will be shown in the quotas tab:
Each survey requires one or more target audiences, and these will define the respondents who will participate in your survey. Audiences typically have the following fields:
The target number of respondents.
The language to use for the survey.
The country or market in which the survey will be fielded.
A name to identify the audience.
Different kinds of audiences
There are three different kinds of audiences: panel audiences, basic audiences, and first-party audiences:
The platform automatically sources panel audiences.
Basic audiences can be used on the Team or Enterprise plans, allowing custom integration with your sample provider. You can get instructions on using your sample provider in this article.
First-party audiences, also available on the Team or Enterprise plans, are used to survey your customer base.
For the panel audiences, the audience definition will be taken from any quotas you have in the survey:
You can then edit the audience definition to add additional targests available from the sample provider:
Hitting the " key triggers autcomplete where you can browse all the available options:
Adding boost audiences
Sometimes, you might want to augment a specific audience with more respondents of a particular kind without skewing the overall results. To do this, you create a new audience with the required distribution and specify that it should be weighted to the main audience you have set up.
If you look at the example below, we have boosted the audience of African Americans as follows:
The audience definition specifies only African Americans and a lower percentage of Hispanics.
The weighting audience is set to the primary audience, "US Genpop".
This will give us an additional 300 responses in the African American group, which will greatly increase the statistical significance of results within this group without impacting the overall distribution of results in the survey.
