This article is designed to help you go from research goals to a fully developed survey. Whether you're starting with a list of topics, a written brief, or a product concept, the prompts below will guide you in structuring clear, respondent-friendly questions using best practices in survey design. Each prompt is optimized for use with the MX8 Platform and tailored to support different stages of the questionnaire development process — from screeners to MaxDiff setups to conversational scripting.
Use these prompt templates to streamline your workflow and get to high-quality surveys more efficiently.
Turn Topics into Questions
Write clear and unbiased survey questions based on the following list of research topics. Use a mix of closed-ended and open-ended formats where appropriate.
Topics: [insert list]
Build a Survey Outline from a Brief
Create a high-level survey structure based on the following research brief. Include section headers and 2–3 key questions per section.
Brief: [insert brief]
Draft Screening Criteria
Based on the research goals below, write screener questions to ensure we’re reaching the right target audience.
Research goals: [insert goals]
Write Demographic Questions
Add standard demographic questions for a general population survey in the U.S. Include age, gender, region, income, education, and ethnicity.
Generate Scales for Attitudes or Perceptions
Write 3–5 attitude or perception-based questions using a consistent 5-point Likert scale, based on the following topics.
Topics: [insert list]
Create Concept Evaluation Questions
Write a set of survey questions to evaluate initial reactions to the following product concept. Include questions on appeal, uniqueness, and likelihood to use.
Concept: [insert concept description]
Prioritize Topics with Ranking
Write a ranking question that helps respondents prioritize the following list of features or topics. Allow ranking of up to 5 items.
List: [insert list]
Identify Gaps from the Brief
Review this research brief and identify any areas where additional questions or sections should be added to ensure well-rounded coverage.
Brief: [insert brief]
Turn Objectives into a MaxDiff Exercise
Based on the following research objective and list of attributes, write a MaxDiff question setup.
Objective: [insert objective]
Attributes: [insert list]
Convert Goals into a Conversational Survey Script
Write a conversational-style survey based on these research goals. Keep the tone natural while covering each topic thoroughly.
Goals: [insert goals]