Advanced methodologies

Conjoint analysis is a sophisticated market research technique that helps businesses understand how consumers value a product or service's different a...

Including media like images and videos in surveys to capture authentic consumer responses in scenarios where visual and emotional engagement are essen...

Dial testing is a powerful tool in market research, particularly when assessing emotional engagement and sentiment in response to video content. Here’...

MaxDiff, short for Maximum Difference Scaling, is a survey technique to measure preferences or the relative importance of different attributes, produc...

Multi-wave reporting lets you combine results from multiple surveys within the same project into a single report. This is ideal for tracking changes ...

This article explains how Survey Blocks are used to create flexible, reusable survey templates, and how researchers can add and manage block questions...

Gotcha questions — also known as attention checks or quality control questions — are an effective way to ensure respondents are engaged and to filter ...

Lift reports are designed to answer one of the hardest questions in marketing measurement: Did exposure to my brand, creative, or message cause people...

MX8's built-in statistical robustness allows researchers to interpret their data confidently without extensive statistical knowledge. By automatically...

Conjoint analysis is a sophisticated research method used to determine how people value different attributes (features, functions, benefits) of a prod...