How To Guides
Core functionality
Multi language surveys
Many surveys nowadays should include a multi-language component, if only to better engage with Hispanic audiences. A typical setup at MX8 is that you ...
Configuring how your survey looks
When we first the MX8 Labs research platform, we hadn't limited configuration you could provide for your surveys. Nowadays they are configurable throu...
Open end coding in MX8 Labs
How to Code Open-Ends in MX8 Labs In MX8 Labs, coding open-ended responses is streamlined and automated, making it easy to classify and analyze text r...
Interpreting Crosstabs
When analyzing survey cross-tabs, a residual t-test is an essential statistical tool to identify values that significantly deviate from what we expect...
Traditional or Chat based survey experience?
Survey design is evolving rapidly, with chat-based experiences gaining traction alongside traditional web forms. Both have strengths and limitations, ...
Setting up any sample provider
Accounts on the Team or Enterprise plans can use their own sample. To do this, you need to choose "Bring your own sample" from the audience type box w...
Fielding surveys internationally
You can cover multiple markets from a single survey if you program it accordingly. First set up your survey in the usual manner: Then, create an audie...
Fraud prevention measures
At MX8 Labs, we employ advanced fraud detection techniques to ensure data integrity by identifying and removing fraudulent respondents and automated b...
Weighted results FAQ
Using the MX8 Research Platform, all your results in cross-tabs or insights are automatically weighted to make up for any skews in the sample. The wei...
Editing Surveys with AI Copilot
As well as using AI to program your surveys, you can also edit them with AI by selecting the question you want to change and hitting the Copilot butto...
Recoding and post-field data wrangling
However much you prepare upfront, there are always times after fieldwork when you need to make changes. Maybe a new grouping is needed, a typo slipped...
Boosting sample size for specific audiences
When configuring quotas for a survey, you can define targets in two ways: As a percentage of total completes (e.g. 25% should be Gen Z) Or with a m...
How to set up first party data for your survey
First party data let you use your own customer data to target and personalise surveys. Instead of relying on third-party targeting, you upload a list ...
Setting up quotas
MX8 Labs allows researchers to define and apply screeners for targeting respondents based on demographic or behavioural conditions. This includes defi...
Local data residency
MX8 can host all survey data inside the market where your respondents reside. This keeps you compliant with data-sovereignty laws such as the EU’s GDP...
Fixing survey problems
When you save a survey in MX8 Labs , the system performs multiple automated checks. These include validating the Python code, running simulated respo...
"Other (please specify)" questions
For supported question types, you can designate one answer choice (typically “Other (please specify)” ) as a specify_option. When a respondent select...
Privacy Compliance
At MX8 Labs, we’ve built our platform with privacy and security in mind from day one. Our role is to provide you with secure, configurable tools so yo...
Getting Started with MX8 Labs
This video gives a good overview of how to use the platform.
Reporting with MX8 Labs
With MX8, you start to get data as soon as you have respondents; in fact, you can see simulated respondents as soon you've set up the survey. Start by...
How to query survey data with ChatGPT (Beta)
You can now use our Custom GPT to analyse your MX8 survey data directly inside ChatGPT. This feature is currently in BETA , and we’re actively lear...
How to set up respondent sources
Once you've finalized your survey, you should be ready to set up target audiences for it. To create a respondent source, you hit add respondent source...
Organizing and Managing Research
The MX8 Research platform is designed to streamline survey management, especially for teams working on multiple research initiatives. This guide expla...
Survey logic best practises
Precision matters. MX8 Lab’s AI reads every instruction literally. Clear, consistent logic and formatting in your survey document ensures your survey ...
How to use Synthetic Twins
Synthetic Twins is a respondent source that generates synthetic respondents trained on responses from an existing survey. Use Synthetic Twins to exten...